Archive for Innovators

LatamIEF – Foro Latinoamericano de Docentes Innovadores

Posted in Eventos with tags , , , , , , , , , , , on August 24, 2010 by Patricia Linares

Una de las cosas que mas me gustan de mi trabajo, es ver como la tecnologia ha sido usada por docentes creativos para sus estudiantes y como buscan propagar los casos de exito a traves de comunidades.

Y por eso escribo este articulo. Casi 60 proyectos de todo Latino America seran presentados por sus autores, maestros entusiastas quienes viajan a la Ciudad de Panama el proximo Jueves 26 y Viernes 27 de agosto, desde sus paises, para compartir con el resto del continente sus aprendizajes, experiencias y proyectos para que sean aprovechados en otras partes del mundo, en el Innovation Education Forum.  Un evento organizado por Microsoft, a traves de su area de Responsabilidad Social educativa: Alianza Por la Educacion (Partners in Learning).

Pero tambien los maestros y maestras estan compitiendo por representar a Latino America en el Mundial que este anio sera en Sudafrica, el proximo mes de octubre, en Ciudad Del Cabo.

El evento funciona de la siguiente manera:

El Jueves 26 por la tarde, y Viernes 27 por la manana, se realizan 3 y 2 sesiones, respectivamente, de 1 hora de duracion.  En cada sesion, 12 maestros presentaran sus proyectos usando presentaciones, videos, y cualquier apoyo visual que les ayude a explicar su proyecto a un panel de jueces de todo el continente.

El evento es de suma importancia para la region, para cada pais, y para el area de Educacion de Microsoft.  Los actos protocolarios incluyen la presencia del Presidente Martinelli, del Presidente de Microsoft para Latino America, Hernan Rincon, del Lider de Programas Educativos para todo Latino America, Angel Dubon, y otras personalidades mas.

Rolando y yo estaremos en el evento en diferentes actividades, pero yo me encargare de la parte de Social Media Marketing del evento, twitteando lo mas que pueda de como van los maestros en la presentacion de sus proyectos antes los jueces.

Estamos administrando la cuenta de Twitter @MSEducacion, donde se estaran haciendo todos los anuncios oficiales y el seguimiento de los participantes.

Creamos tambien un hashtag oficial: #LatamIEF para que participemos todos los que podamos enviando mensajes de apoyo para los maestros en la competencia.  Solo escriban el # del pais que estan apoyando y el #LatamIEF en su tweet y listo. 

Y aca estan los paises que participan:

Argentina

Brazil

Bolivia

Chile

Colombia

Costa Rica

Ecuador

El Salvador

Guatemala

Honduras

Mexico

Panama

Paraguay

Peru

Puerto Rico

Trinidad & Tobago

Venezuela

Estaremos proyectando los tweets de apoyo a los docentes en el salon donde seran evaluados sus proyectos, y la verdad que ya muchos lo estan haciendo! En tan solo un par de dias, el hastag #LatamIEF ha sido usado mas de 100 veces y esperamos que esto crezca para los dias de la competencia.

Y tambien, escribiremos sobre los ganadores en este blog.

 

Apoyemos a nuestros maestros de todo Latino America!!

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17 personas que crearon la Industria de Word of Mouth Marketing

Posted in Marketing, Trends with tags , , , , , , , , , , on December 3, 2009 by Rolando Peralta

Hace un par de dias encontre un post mas que interesante sobre las personas innovadoras que crearon la industria de Word of Mouth Marketing en Estados Unidos.

El autor, Dave Balter, quien hace memoria de la formacion de la Word of Mouth Marketing Association en 2004, por dos amigos suyos y el, nos deja un listado del “entonces” y “ahora” de esas y esos innovadores, que ya llevan un par de annios conversando sobre el tema.

 

Quien

Entonces

Ahora

Pete Blackshaw
(@peteblackshaw)
I mean, this guy needs no intro, but back then he was a big brain at Intelliseek.  Pete and I started egging each other on to develop WOMMA during a prep session for an Ad-Tech panel. Ok, so Intelliseek merged with BuzzMetrics, then they got bought by Nielsen.  Yeah, that’s pretty cool.   New fact from this conference:  Pete can go to bed at 1 AM, only to wake at 3 AM in a fit of note-taking and memo-writing.

Dr. Walter Carl (@doctorwom) The non-nutty Northeastern professor who started experimenting with proving the reach of offline word of mouth conversations. Now those early Northeastern experiments are the foundation of Chat Threads, an incredible platform that helps companies measure the results of word of mouth and social media initiatives.

Jackie Huba (@jackiehuba) & Ben McConnell (@benmcconnell) Yeah, they wrote the incredible, Creating Customer Evangelists and Jackie spent some time on the WOMMA Board. Both are wicked smart. Now joining forces with Sean O’Driscoll, Jake McKee and Sean McDonald to continue to build Ant’s Eye View, which plays at the intersection of customer engagement and social technologies. The whole crew has a cone of creativity you need to get inside.

Max Kalehoff (@maxkalehoff) PR genius with BuzzMetrics (now Neilsen Online), who helped WOMMA really craft its messaging. Plus he has cool glasses and a big smile. Sharp-as-hell tack at Clickable, continuing to ask the questions that need to be asked, and more often than not, giving us the answers.  Big smile still big.

Brad Fay and Ed Keller Ed wrote the Influentials while still at Roper NOP, where Brad and he were gainfully employed.  Ed pontificated often that this Word of Mouth stuff had big potential for the rapidly evolving research industry. Now run Keller Fay Group, a pre-eminent Word of Mouth research firm, and Ed was even President of WOMMA for a few years. Fun fact: Ed was home sick and didn’t make this event, but Brad showed up and someone even called him Ed.  I mean, they are hard to confuse.

Steve Knox (@trav1955) Steve ran the show at P&G’s Tremor, a teen-based Word of Mouth network that eventually added Vocalpoint, which focused on Moms.  Nothing said success more than P&G, one of the world’s greatest marketers, establishing its own business in this space. Tremor/Vocalpoint continues to break new ground with its methodology.  They’re now an outstanding member of WOMMA, and Steve is still running the show.  And this guy can present to be the band:  At this most recent conference he delivered a case on Kashi that was one of the most inspiring, thoughtful – and talked about – moments of the event.

Owen Mack & Jesse Buckley (@cobrandit) The guys behind Co-Brandit were yapping to us about video before anyone cared, including us.  They hung around a lot, and we thought they were either crackpots, or this video stuff might just have a future. Well, video seems to have made it. Co-Brandit has since filmed every single WOMMA event, giving them the only true historical record of the industry’s growth.  They’re still doing amazing social media video production.  Unknown cool fact: these dudes are cousins.

John Moore
(@wommajohn)
The dude who wrote awesome blog posts at Brand Autopsy about evangelism and advocacy, said what needed to be said, and never ever pulled a single punch. Now officially part of the WOMMA crew, providing marketing leadership.  Still blogging, thinking and not even close to pulling punches. Plus he wears a mean lab coat.

Dave Reis
(@davidreis)
Dave is the guy behind DEI.  He was in the room when we pulled that first group together and was the consummate cheerleader.

DEI is still kicking it, big time.  Dave wore the nicest pinstripe suit at the whole event.  Really.
Emmanuel Rosen (@emmanuelrosen) Emmanuel wrote the Anatomy of Buzz, a book that laid the foundation for many future Word of Mouth businesses, including BzzAgent. The revised edition of Anatomy of Buzz is out now (everyone got a copy in their bag); it’s an even better read than the first and updates word of mouth for the social media era.

Todd Steinman (@tsteinman) Todd was one of the M80 boys, alongside Jeff Semones and Dave Neupert – they were in the room when started talking about organizing the industry.  True fact: most of the M80 folks were a lot hipper than rest of us.

As an early pioneer in the digital Word of Mouth landscape, it’s no wonder WPP’s Group M decided to buy them a few years back.  They’re now evolving deeply into social media. They’re still pretty cool.
Jamie Tedford (@jamietedford) Jamie has great hair. It’s true, and that gave him some mad presence.  Jamie led Arnold into the Word of Mouth industry, extolling the need for agencies to get smart about medium, long before many were wise to it.

Now Jamie is CEO of Brand Networks, a marketing company that helps “socialize” brands….Jamie sat on WOMMA’s board for a term,  and he still has great hair.
Bob Troia (@bobtroia) & Warren Ackerman (@warrenackerman) Bob and Warren ran Fanpimp, which developed online fan communities mainly for the entertainment industry. At the time the debate was whether this was the new ‘street team’ or guerrilla marketing or actually Word of Mouth. Fanpimp eventually evolved into Affinitive, an amazing brand community platform with a suite of tools to manage, monitor and engage social media advocacy.  Don’t let them fool you though:  These guys have plenty of fans, and they’re still pimps (in the best way possible, of course).

No puedo evitar volver hacia mi librero y buscar los titulos de algunos de estos autores, y refrescar un poco los conceptos mas basicos y “disruptive” de aquellos dias.  Terminos como Buzz, Word of Mouth Marketing, Viral Marketing, Permision Marketing, Communities (Comunidades) no eran populares entre mercadologos hace un par de annios. Todo el mundo buscaba sus metricas tradicionales, y hablar de temas como “escuchar al usuario” denotaba correr costosisimos proyectos de Focus Groups, e investigaciones de mercado. 

Estas personas escribieron, presentaron, entrevistaron, crearon comunidades y recorrieron muchisimo camino para mostrarnos que existia una forma mas eficiente de hacer marketing.  Llegaron justo a tiempo para preparar nuestro pensamiento ante la inminente oleada de herramientas web, y sin duda son los y las responsables de impulsar y documentar los mejores casos de best practices en estas materias.

Thanks SO MUCH to all these great innovators!

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